The purpose of the role is to support our Leisure Centres, shaping the end-to-end planning process ensuring alignment with business targets and organisational marketing objectives. 

 Operating as a senior partner to the allocated Business Area, the role leverages data, insight, and performance intelligence to guide decision making and collaborates closely with the Centre of Excellence Marketing and Communications specialists to lead the development and delivery of high impact communication plans across both online and offline channels. This includes overseeing measurement, analysis, and performance reporting to identify actionable insights that inform continuous optimisation.

The role also supports with the coordination (and in some cases production) of localised Business Area support, using marketing toolkits and centralised collateral. A key focus is on strengthening customer relationships and driving retention by enhancing engagement across the existing customer base. 

Essential Criteria    

• Strong planning campaign management, and cross-functional communication skills, with the ability to prioritise and manage multiple high-impact initiatives 
•  Proven experience leading complex marketing or communications projects, successfully influencing andmanaging senior stakeholders across diverse workstreams and demanding timelines. 
• Demonstrable experience delivering marketing activity that drives both commercialperformance and/or customer-focused outcomes at scale.  
• Experience planning, coordinatingand executing marketing campaigns aligned to wider business plans and strategic objectives.  
• Ability to evaluate marketing campaigns, translating performance data into actionable insights and strategic recommendations for senior stakeholders
•  
• Knowledge of marketing and communications across B2C or B2B audiences.
• Understanding and experienceof managing customer loyalty and retention strategies, ideally within subscription-based or membership-driven environments. 

• Proficiency in Microsoft Office and familiarity with project management and marketing analytics tools (e.g. Monday.com, Google Analytics). 

More About you    

You're an organised and proactive marketer with experience in marketing planning and campaign management, confident managing timelines, prioritising workload, and keeping multiple workstreams on track. You work collaboratively and build strong, professional relationships across commercial teams, site teams, and specialist marketing functions. You thrive in utilising data and insights to drive decision-making and optimisation, with strong communication skills, attention to detail, and a structured approach to planning. You'll be familiar with marketing operations, performance tracking tools, and proficient in Microsoft Office and project management platforms such as Monday.com.  

This role offers flexible working, with the option to work from home. Travel to Places Leisure offices or sites will be required, and candidates should be within reasonable travel distance of one of our office locations; such as Leeds, London, or Preston.  

What's next?

If you meet the criteria and are ready to make the next step in your career then apply following our simple 5 minute application process, upload a CV and a supporting statement which demonstrates how you meet the requirements of the role. If you have any questions please email the recruitment team recruitment@placesforpeople.co.uk 

As part of our commitment to diversity and inclusion, we offer a guaranteed interview to candidates who are disabled, neurodiverse, or have served in the Armed Forces, provided you meet the essential criteria for the role. If you would like to be considered under this scheme, please indicate this in your application. 

We are committed to creating an inclusive and accessible recruitment process. If you require any reasonable adjustments to support your application or interview experience, please let us know. We're happy to work with you to ensure you have the opportunity to perform at your best.

If you are a Places for People customer and you're looking for support with your application, please contact our skills and employment team on skillsemployment@placesforpeople.co.uk. 

Please note that we may bring the closing date forward, if we receive a large number of quality applications. If you are interested in this role we would advise applying immediately to avoid disappointment.

If you are using a mobile device such as an iPad then ensure your CV is stored in the cloud, we currently support Google Drive, OneDrive and Dropbox.

We understand the importance of a supportive and inclusive work culture so please talk to us at interview about flexibility you may need. We can't promise to give you exactly what you want, but we promise not to judge you for asking. For this role we are open to discussing the possibility of reduced hours, flexible start and finish times or compressed hours.  

If you are a recruitment agency please note we operate a PSL and do not take cold calls

Safeguarding

At Places for People, safeguarding is everyone's responsibility. We are committed to creating safe communities for our customers and colleagues by protecting children, young people, and adults at risk from harm, abuse, and neglect. 

We follow robust safeguarding policies and procedures, ensuring all employees, volunteers, and contractors uphold the highest standards of safeguarding and accountability. Our recruitment process includes pre-employment checks, including Disclosure and Barring Service (DBS) checks where applicable, to promote a safe and secure working environment. 

By joining Places for People, you are expected to contribute to our safeguarding culture, following our policies and reporting concerns to protect those in our communities